Please refer to the table Pet Owners Behavior during Recession, which shows results of a survey in the midst of the recession in 2008. Now that there has been some economic recovery, the results may differ.

-Perform a survey of modern-day pet owners asking the same questions. Compare and contrast your results with those from 2008.

-Record the generation for your respondents and perform a cross-tab analysis based on those data.

-Record household life-cycle stage and perform a cross-tab analysis based on those data Class: Marketing 2 Book: Building Marketing Strategy 4e