Question
please respond to both paragraphs separately and state whether you agree or disagree and why. Please respond as if you were speaking to the person
please respond to both paragraphs separately and state whether you agree or disagree and why. Please respond as if you were speaking to the person directly.
The best outcome Toyota could have expected for this crisis is that the unintended acceleration is due to an error in the company that manufactured the floor mats and is not directly linked to Toyota's engineering of the accelerator. Toyota might have improved the response crisis by being open to sharing the vehicle data boxes and testing to see if the crisis should have been categorized as safety hazard with need for recalls before labeling the crisis as a customer satisfaction issue. It clearly was a safety issue since so many incidents occurred. In my opinion Toyota was the majority party responsible for the accelerated and sticky pedals since it is Toyota's duty to ensure its vehicles are well maintained and safe for its customers and the public. Toyota should try to improve its testing methods to broaden its scope of error analysis and reaction time.
David Austen-Smith; Daniel Diermeier; Eitan Zemel, 2016. Unintended Acceleration: Toyota's Crisis. Retrieved from:https://cb.hbsp.harvard.edu/cbmp/context/coursepacks/45651478
The best outcome expected from the Toyota accelerator crisis is the companies restructure of the organization. The company will better handle customer service and be able to excel beyond their quick fixes and oversights involving their vehicle. As a result of the companys negligence the company lost the trust of their consumers. The outcome of their changes would be for them to regain their trust. To improve their response to the crisis it would be best for Toyota to acknowledge the issue sooner. Acknowledging the issue will show the consumer that the company is aware of and issue and are attempting to fix it. This will also help when it comes to the media attention. Many of the Toyotas subsidiaries focused on reducing the number of recalls as oppose to eliminating the crisis (Austen-Smith, et. al, 2012) because this was the practice that Toyota promoted and did not discourage. Therefore, Toyota is indeed responsible for not developing a set of participative problem solving quality standards that subsidiaries were required to follow (Russell et, al. p. 69).
Reference
Austen-Smith, D., Diermeier, D., & Zemel, E. (2012). Unintended acceleration: Toyota's recall crisis. Evanston, IL: Kellogg School of Management, Northwestern University
Russell, R. S., & Taylor, B. W. (2014). Operations and supply chain management (8th ed.). Hoboken, NJ: Wiley
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