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Please review the case study onDelta Airlines and @DeltaAssistbefore responding to the questions below: What are customers' expectations using this service channel? What types of
Please review the case study onDelta Airlines and @DeltaAssistbefore responding to the questions below:
- What are customers' expectations using this service channel?
- What types of questions could they ask, and what kind of response are they seeking?
- How can Delta manage customers' expectations?
Case Study: https://drive.google.com/file/d/1R-irtf23J4RASBS8wPxLxd5zLLfm8chh/view?usp=sharing
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
