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PURPOSE The purpose of this assignment is to develop students' ability to explain the core concepts of marketing and strategies for their products, either on market segmentation, targeting or positioning, as well as explain on how product manufacturers perform the components of marketing mix. REQUIREMENT Select any TWO (2) food products made in Malaysia from different manufacturers. The assignment should highlight the following aspects: 1. INTRODUCTION - Explain the background of both manufacturers which Includes company name, year of establishment, size of company and business activities. 2. CORE CONCEPTS OF MARKETING - Identify the similarities and differences between the two food products. 3. MARKETING STRATEGIES . Explain the marketing strategies used for both food products. 4. MARKETING MIX . Explain the components of marketing mix for both food products, 5. CONCLUSION - Complete your report by choosing and stating why one of these food products is better than the other product. [Total: 60 marks]