Please see the YouTube video titled "An Introduction to Theodore Levitt's Marketing Myopia"before responding to this question:

https://youtu.be/W1lmpGSFV2w

Theodore Levitt left a stamp on marketing strategy when he coined term "marketing myopia" in his article published by Harvard Business Review in 1960. More than half of a century later, the important message still resonates in today's marketplace.Give at least one specific example of a company that fell into a myopic trap. Explain why and how this happened and elaborate on an alternative route the company should have taken.