Question
Please select a brand that you are familiar with and describe the value that you derive from this brand. What needs does it fulfill? How
Please select a brand that you are familiar with and describe the value that you derive from this brand.
What needs does it fulfill?
How is it differentiated from competing brands?
Is it worth what you pay to obtain it in terms of money and time?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
