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Imagine you are a consultant for a B2B software company, TechFlow Solutions, that provides workflow automation software to businesses. They have provided you with data on their customer transactions, costs, and retention rates. Your task is to calculate the Customer Lifetime Value (CLV) for one of their top clients. Given Data: 1. Sales to the customer per year (St)=$12,000 2. Margin per product unit per year (mt)=15% 3. Discount rate (considering a cost of capital of 10% ) =0.9091 4. Development costs per year (Dt)=$1,500 5. Retention costs per year (Rt)=$800 6. Acquisition costs (A)=$3,500 7. Duration of the relationship (n)=4 years 1. Understanding the Data: Begin by understanding each data point provided. What does each represent in terms of the relationship between TechFlow Solutions and its client? 2. Apply the CLV Formula: Use the formula: V=t=1nStmtdtt=1n(Dt+Rt)dtA 3. Calculate the CLV: Input the given data into the formula to calculate the CLV. Ensure you take into account the entire duration of the relationship. 4. Interpret the Results: Based on the CLV result: - What is the net value of this customer to TechFlow Solutions over the duration of the relationship? - What insights can TechFlow Solutions derive from this value in terms of customer profitability and relationship management? Submission Guidelines: - Ensure all caiculations are clearly shown. - Provide a detailed interpretation of the results. - The assignment should be typed and submitted as a PDF document. - Please be ready to explain your answer in the class on Thursday