please show calculation on how to find the answer for increase in contribution margin and what values you used to do so

1 Shed Required Information [The following information applies to the questions displayed below.) Rane Harris & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given Office Total Company Chicago Rinne pole Sales $ 450,000 1000 $ 150,000 1000 $ 300,000 1008 Variable expenses 225,000 501 45.000 304 180,000 60 Contribution margin 225,000 500 105,000 700 120,000 Treable fixed expenses 126,000 286 78.000 48.000 169 ottie sent margin 99,000 27,000 $ 72,000 Common PN expenses not traceable to offices 63.000 141 Wet operating income # 36.000 ch Pere 52 Assume that Minneapolis sales by major market are: Salsa Variable Contribution margin Traceable fixed expenses Market segt margt Como fed expenses not traceable to markets otti at magin Kinepali 3300,000 1004 180.000 110,000 400 >3,000 07.000 298 19 $ 12,000 240 Market HAIDAL DESI 1200,000 1000 3 100,000 100 120.000 2000 520 72.000 360 40,000 400 20.000 40.000 300 226 The company would like to Intiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $5,000 Marketing studies indicate that such a campaign would increase sales in the Medical market by $40.000 or increase sales in the Dental market by 535,000 Required: 1 How much would the company's profits increase decrease in implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decreases if it implemented the advertising campaign in the Dental Market? 3. in which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required Required 2 Required How much would the company's profits increase (decrease if it implemented the advertising campaign in the Medical Market? Compare by for the company s most recent years givel Sales Variable expenses Contribution margin Traceable fixed expenses office segment margin Common fixed expenses not traceable to offices Wet operating income Total Company $ 450,000 1000 225,000 501 225,000 501 126,000 284 99,000 22 63 000 $36.000 81 Oce Chicago Minneapollo $ 150,000 100 $ 300,000 100S 45,000 304 180,000 600 105,000 701 120,000 409 78,000 528 48,000 168 $ 27.000 $72.000 245 180 Assume that Minneapolis' sales by major market are: Sales Variable expenses Contribution margin Traceable fixed expenses Market segment margin Connor fixed expenses not traceable to marketa office segment margin Rinneapolis $ 300.000 1000 100.000 GOR 120,000 404 111 87.000 291 15,000 SA $ 72,000 261 Market Medical Dental 200,000 1001 $ 100,000 1001 120.000 640 $2.000 521 22.000 361 48,000 12.000 68 21000 218 50,000 301 $ 27.000 225