Question
Please show me the solution asap!!! A korean auto manufacturer is considering a $1million holiday advertising campaign for its cars that have an average contribution
Please show me the solution asap!!!
A korean auto manufacturer is considering a $1million holiday advertising campaign for its cars that have an average contribution margin of 45%. The company wants to realize a return on marketing investment (ROMI) of at least 10%. What's the minimum of incremental revenue required from the campaign?
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Financial Management Theory And Practice
Authors: Eugene Brigham, Michael Ehrhardt, Jerome Gessaroli, Richard Nason
3rd Canadian Edition
017658305X, 978-0176583057
