please show step by step and answer both questions
Your company is planning on introducing a new residential smoke detector at the start of next year. The COS2013 carbon monodde and smoke arm to be called the LifeSaver ll) monitors and detects harmful smoke and carbon monaadide as it measures the concentration of CO or smoke and sounds a loud alarm pattern when a potentially harmful level is reached. The alarm is designed to detect both fast burning and slow smoldering fires. The type of alarm is visibly indicated by an alarm icon. The new model is a 120 volt hardwire combination smoke and carbon monoxide alarm, using the latest ionization photoelectric and semiconductor technology. Features include visual alarm icons for both smoke and Constant test and retest feature, inter-connectability for up to 12 units, an alarm pause silencer feature, an 85 dB alarm pattern a 5 year warranty and is UL & ULc listed The COS2013 is dearly superior to your other lines but will actually carry a lower price due to the lower cost of the new technology. Your company also res that competitors possess similar technology and cost structures which necessitate the Introduction of the new alarm. Your company will continue to sell its current product the LifeSaver Your boss has asked you to assess the impact of cannibalization on the company's projected total contribution margin The Life Saver I is priced at $46 and has unit variable costs of $25. The LifeSaver will be priced at $40 and will carry unit variable costs of $23. First year LifeSaverit sales are projected at 375,000 units. The company had expected to sell 450.000 LifeSaverialarms, without the introduction of LifeSaver While difficult to estimate the company believes that about 200.000 LifeSaver l's will be carritulired by the introduction of the LifeSaver II. Calculate the projected 2013 change in total contribution margin it the LifeSaver llis introduced Your Answer: Answer Question 6 (10 points Listen There is excitement in the air! The new UltraGuard file collar is about to be introduced to the market. The collar will feature enhanced protection, increased longevity and is environmentally friendly. It will be priced at 59.99 and has unit variable costs of $4.25. The company expects to sd 49.500 UltraGuard collars during the next six months. Some of the sales will come at the expense of the current product the PetArmor collar, priced at $6.85 with variable costs of 52.90 Projected sales for the Pet Armor collar are 95.000 units (without the introduction of the UltraGuard). The market analyst estimates that the UltraGuard collar will cannibalize 20.000 PetArmor collars during the introductory month period Calculate the change in PetArmor's contribution marin during the month introductory period due to cannibalization Report your answer as a positive number Your