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Chapter 9 Demonstration Problem 83 Determine margin, turnover, and ROI for a segment and the effect on each when the variables are changed The manager of a segment of the Winston Company faced the following data for the year 2018: Contribution to indirect expenses $ 2,000,000 Assets directly used by and identified with the segment 25,000,000 Sales $ 20,000,000 Required: Determine the effect on margin, turnover, and return on investment of the segment in 2018 if each of the following changes were to occur. Consider cach change separately and assume that any items not specifically mentioned remain the same as in 2018. Turnover ROI - Margin-Income Sales Sales Investment Income Investment 1. An advertising campaign resulted in increasing sales by $3,500,000, cost of goods sold by S3,000,000, and advertising expense by $600,000. Round each answer to two decimal places. a) Calculate segment income if the above changes were to occur: b) Calculate segment investment if the above changes were to occur: c) Calculate segment sales if the above changes were to occur: d) Calculate segment margin if the above changes were to occur. e) Calculate segment turnover if the above changes were to occur. f) Calculate segment ROI if the above changes were to occur: 2. An investment was made in productive assets costing $700,000. As a result, sales increased by $400,000, and expenses increased by $150,000. Round each answer to the decimal places. a) Calculate segment income if the above changes were to occur: b) Calculate segment investment if the above changes were to occur: c) Calculate segment sales if the above changes were to occur: d) Calculate segment margin if the above changes were to occur: e) Calculate segment turnover if the above changes were to occur: f) Calculate segment ROI if the above changes were to occur