Please solve Activity III
Activity II: The table below refers to words included in the product life cycle. Match each word in column A with its definition in column B Column A I-research and development 2-decline 3-growth Column B A. The last stage of the product life cycle stages, which the beginning of the end for a product. It is characterised by the2 fall in both sales and profits. B-Innovative activities undertaken by corporations toimprove | 4- products C- Sigaificant decline in the competitiveness valuc of an article. 6 D- The stage in which the manufacturer establishes a market. E-The primary focus for most conapanle, in this stage w be maintaining their market share. 4-introduction S-mass production and saturation 6-maturity 8-middleman 9-marketing roll out 10-return on investment (ROI F- This is the key stage for establishingproduct's position in a 1H market. It is characterized by increasing sales, and improving profit margins G- Alse called flow prodaction er continoous production,i refers to the production of large amounts of prodacts H- A measure used to evalunte the efficiency of an investment relative te the investment's costs I- The group of contrellable tactical marketing tools-preduct price, place, and promotion-that the firm mises to produce the response it wants in the target market J- A middleman is a person or company which buys things frem the people whe produce them and sells them to retailers or Activity III: Pair Work. The diagram below shows a typical product life cycle in relation with competition; label the parts 1-7 with words from the table above Monopoly Competition dea Promotion First compeditors 5. Stage Stage3 Stage 4 Stage / According to the above graph, can innovation be a source of competitive advantage on its own? Explain 1- 2- Find out some benefits and risks of product innovation