Please solve quickly

Q.No.1 Horlicks, a leading health-food drink brand from GlaxoSmithKline (GSK), has been providing "pleasurable nourishment" to a wide spectrum of consumers ranging from children and adults to elderly people. The company has been able to serve this wide segment base through its regular flavor as well as through chocolate, strawberry, elaichi (cardamom), and vanilla flavors. However, the company realized the solution for expanding the market and achieving growth is to adopt a more focused approach through market segmentation and targeting, using specifically formulated products for different segments. One of the products was **Junior Horlicks 1-2-3, targeted at pre-school children. This product addresses a common concern mothers have---that their children may not be getting adequate nutrition due to their poor eating habits or being growing up they become picky eaters. > Yet another segment the company targeted was the calorie-sensitive & health conscious segment. To cater to this segment, **New Horlicks Lite was introduced. This variant has no added sugar, has low fat and cholesterol levels and contains more fiber. This product line is also marketed as immunity booster with added Vit-C. (i) Name and describe the segmentation variable(s) that is used to market New Horlicks Lite for health- conscious customers. Justify your argument. (3 Marks) (ii) Which targeting strategy the brand Horlicks is using to market its various products? Justify your argument. (2 Marks)