Please solve this case asap and provide your answers in a business language relevant to the given case

Chippewa Mowers has been run by the Heinz family for three generations. The mowers the company manufactures are reel mowers, often used to cut grass on golf courses and TRAINING AND DEVELOPING THE SALES FORCE recreational fields. Chippewa's customers across the United States range from small hardware store operators to golf course owners. The company has also been slowly entering international markets. Chippewa is capable of designing and producing custom jobs when requested. Its customers also include smaller hardware store operators who sell the mowers to homeowners looking for a more environmentally friendly way to cut their grass than gas-powered mowers. More recently, Chippewa has experienced some success using mail-order catalogs to sell to this type of homeowner. Chippewa's geographically dispersed sales force of 15 people is composed of individuals who share an interest in working outdoors. (Most of the time they spend with their industrial accounts requires them to be outside with the people responsible for the maintenance of golf courses or recreational areas.) The representatives' backgrounds vary from mechanical engineering and agriculture to recreation and business. Mr. Heinz was slow to authorize a purchase of laptop personal computers for Chippewa's sales force. He sees the amount of time some salespeople spend on their PCs and believes they are "time suckers." He feels that a good salesperson should be in front of the customernot behind the screen of a computer. Joe Hannah has been the sales manager for Chippewa Mowers for a little more than four years. His salespeople have told him they need to keep up with their competitors who are able to produce better-looking presentations and project proposals. Joe also knows firsthand that his salespeople have difficulties working with the company's new CRM software system. These appeared to be valid reasons for the day of training he conducted at his last meeting with his salespeople. Mr. Heinz, who admits he doesn't know much about training, greeted Joe last week by saying, "Okay, Joe. When I invest in a new machine for production, they show me how it helps. Can you drop by next week and show me what I got for my sales training investment?" Questions 1. How should Joe evaluate whether or not his sales training was effective? 2. What approaches should Joe consider when evaluating the effectiveness of his training programs? Discuss the merits of each. 3. What ethical considerations are involved with this decision