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17 18 19 20 21 22 23 24 25 26 27 28 29 30 3. Any advantage that comes to a firm because it exploits an opportunity before any other firm does : Niche First mover advantage Small business Entrepreneurship 2005 - 2020 Available on the ANDRO APP ON App Store Google play 17 18 19 20 21 22 23 24 25 26 27 28 29 30 4. Level of customer contact in which the customer need not be part of the system to receive the service: High-Contact System Make-to-Order Operation Low ? Contact System Make-to-Stock Operation