Please summarize the TED talk in no more than five bullet points.

Please identify two takeaways of the TED talk video

Please discuss takeaways by identifying one example of how would this apply the knowledge in the video to improve digital advertising.

Reference:

https://www.ted.com/talks/tricia_wang_the_human_insights_missing_from_big_data?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare