Please use Cetaphil: Gentle Skin Cleanser marketing campaign that helped you "move down the funnel" to purchase a product you may have been skeptical of. Share what about the campaign interested you, what avenues they used to get you excited, and how you purchased the product. Did you go in-store, or did you order it online? Did they use a promo code? Did they use influencers? Feel free to share the content that got you hooked.