Please use examples to explain your answers. This week, you will watch videos on Supreme and Rolls Royce and I encourage you to incorporate your own personal examples or other topics you find of interest as well. You can pick one question or incorporate more than one question into your response.

How does customization relate to the relationship between the customer $($end$-$user$)$ and the company?

Does customization influence purchasing habits, brand allegiance, customer retention?

How does exclusivity serve as a marketing strategy?