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TITLE: THE IMPACT OF NETFLIX ON THE ENTERTAINMENT INDUSTRY IN VIETNAM

5. Data Collection Procedure

-CONDUCT/ GIVE EXAMPLES the survey table, interviews table and focus group tables with customers and industry experts to collect primary data for the study (IN-TEXT CITATIONS AND REFERENCES)

-CONDUCT/ GIVE EXAMPLES the existing studies, reports and datasets to collect secondary data (IN-TEXT CITATIONS AND REFERENCES)

6. Data Processing and Analysis Strategy

-Illustrate/ conduct/ give examples Data Processing Method using descriptive and inferential statistical methods such as correlation, regression, and chi-square tests.

-Illustrate/ conduct/ give examples Data Analysis Method using qualitative and quantitative methods such as content analysis, thematic analysis, and factor analysis.

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