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When writing your three objectives, state them in SMART terms. This means that each of your three objectives should include:

A specific metric that is measurable using numbers or percentages

The title of the person who you will assign to be responsible for this agreed upon objective

A realistic budget

A time frame or deadline date

State each of your three objectives individually, as each will be worth eight $(8)$ points. Each objective must contain a specific, measurable metric $(2$ pts$),$ the title of the responsible party that will be in charge of the objective $(2$pts$),$ an estimated budget $(2$ pts$),$ and the time frame or deadline for the objective $(2$ pts$).$ Spelling and grammar do count, so utilize the spell check feature to assist you if needed.

You can review the definition of metrics in Chapter $1$ and the examples of metrics in Chapter $3$ of the textbook. There are also suggested marketing metrics provided in boxes in several of the chapters throughout the text. For each of your three objectives, include a specific metric with measurable amounts or percentages. Name $($you can be creative here$)$ who you will assign in your organization to be responsible for each of these objectives. Remember you are the Marketing executive, so you will be delegating these objectives to others in your organization. You can create various titles of department heads if you wish in your delegation of each objective. What will you budget to accomplish this objective? You can be creative with budgeted amounts, but be realistic as well. What is the deadline date or time frame to begin and complete each of these objectives?

Here's an example of a good objective below. Do not copy this one for your work, but use the ideas in this example to help you put together your own Marketing Objectives for your focus company. You are required to develop at least three $(3)$ SMART objectives for your focus company.

$"$We will increase our advertising budget by $$300,000$ to reach a new Midwestern market through radio and magazine ads by June $2022.$ We would like to achieve a $5$ percent increase in advertising reach using these media sources. The oversight for this budget will be the responsibility of our Director of Finance, and the Advertising Creative Director will allocate funds as needed by his$/$her staff to complete the new ads. Mock$-$ups of these new ads should be completed by March $2022$ and reviewed by the Advertising Manager no later than April $2022."$