Please use the Business Model Canvas (Slide 5 from Lecture 3) to analyze Amazon Popular Business Strategies Become the cost leader, even if quality is sacrificed (KIA) Become the quality leader, even if costs increases (BMW) Outsource the product process (Nike) Integrate the production process (Armani) Focus (Amazon - Books) - Diversity (Amazon - A Z) amazon Slide 3-4 Costcenters Profit centers Key Partner Key Activities What do you need to do to produce market and deliver your solution? ale Propos What problem do you solve and how do you solve Who do you need to work with to produce and deliver your solution Customer Relationshion How do you talk to your muker about your solution How do you acque customers? Customer Serents Who needs your solution? How many people need your solution right now? How many people wil eventually need your solution Channes Key Resources Whar do you need to have in order to produce, market and deliver your solution? How do you deliver your solution to customers? Where can customers find your son Costructures Slide 3-5 Eight Key Elements of a Business Model 1. 2. 3. 4. Value proposition Revenue model Market opportunity Competitive environment Competitive advantage Market strategy Organizational development Management team 5. 6. 7. 8. Slide 3-6 1. Value Proposition "Why should the customer buy from you?" Successful e-commerce value propositions: Personalization/customization, i.e. white-tee Reduction of product search, price discovery costs, i.e.price.com.hk Facilitation of transactions by managing product delivery, i.e. TMall Amazon.com Images are not displayed Das Amanon.com has new recommendation for you become you amazon.com Protectie Shop All parts amazon.com Bech Mines. Musk & Games De Come view AC Com Elect H&G Grecky & Beauty Toys & Baby Aparthes & Jewiy Sous & Tund, der ELLE 3888 2. Revenue Model "How will you earn money?" Major types of revenue models: Advertising revenue model Subscription revenue model Freemium strategy Free to basic version, Paid for advanced functions Transaction tarravennamedrane eBay Cost centers Profit centers Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Whom do you need to work with to produce and deliver your solution? What do you need to do to produce, market, and deliver your Solution? What problem do you solve and how do you solve it? How do you talk to your market about your solution? How do you acquire customers? Who needs your solution? How many people need your solution right now? How many people wall eventually need your solution2 Channels Key Resources What do you need to have in order to produce, marker and deliver your solution? How do you deliver your solution to customers? Where can customers find your solution? COSE Structures Revenue Streams Popular Business Strategies Become the cost leader, even if quality is sacrificed (KIA) Become the quality leader, even if costs increases (BMW) Outsource the product process (Nike) Integrate the production process (Armani) Focus (Amazon - Books) - Diversity (Amazon - A Z) amazon Slide 3-4 Costcenters Profit centers Key Partner Key Activities What do you need to do to produce market and deliver your solution? ale Propos What problem do you solve and how do you solve Who do you need to work with to produce and deliver your solution Customer Relationshion How do you talk to your muker about your solution How do you acque customers? Customer Serents Who needs your solution? How many people need your solution right now? How many people wil eventually need your solution Channes Key Resources Whar do you need to have in order to produce, market and deliver your solution? How do you deliver your solution to customers? Where can customers find your son Costructures Slide 3-5 Eight Key Elements of a Business Model 1. 2. 3. 4. Value proposition Revenue model Market opportunity Competitive environment Competitive advantage Market strategy Organizational development Management team 5. 6. 7. 8. Slide 3-6 1. Value Proposition "Why should the customer buy from you?" Successful e-commerce value propositions: Personalization/customization, i.e. white-tee Reduction of product search, price discovery costs, i.e.price.com.hk Facilitation of transactions by managing product delivery, i.e. TMall Amazon.com Images are not displayed Das Amanon.com has new recommendation for you become you amazon.com Protectie Shop All parts amazon.com Bech Mines. Musk & Games De Come view AC Com Elect H&G Grecky & Beauty Toys & Baby Aparthes & Jewiy Sous & Tund, der ELLE 3888 2. Revenue Model "How will you earn money?" Major types of revenue models: Advertising revenue model Subscription revenue model Freemium strategy Free to basic version, Paid for advanced functions Transaction tarravennamedrane eBay Cost centers Profit centers Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Whom do you need to work with to produce and deliver your solution? What do you need to do to produce, market, and deliver your Solution? What problem do you solve and how do you solve it? How do you talk to your market about your solution? How do you acquire customers? Who needs your solution? How many people need your solution right now? How many people wall eventually need your solution2 Channels Key Resources What do you need to have in order to produce, marker and deliver your solution? How do you deliver your solution to customers? Where can customers find your solution? COSE Structures Revenue Streams
