Question
Please use the buygrid framework (as follow) to analysis the 3 customer segment of Promotional Products Industry. In the analysis, please conduct a 'New Task
Please use the buygrid framework (as follow) to analysis the 3 customer segment of Promotional Products Industry. In the analysis, please conduct a 'New Task" analysis.
- Corporate sector
- Education sector
- Nonprofit sector
| What is the decision making unit (DMU) thinking about or doing in each step? | In each step, for the 2 most important DMU members, what are their roles and why are they involved? | In each step, for the 2 most important criteria, why are they important? | On each step, for the 2 most important influences, why are they important? | |
| 1. Problem Recognition | ||||
| 2. General and Description | ||||
| 3, Specification | ||||
| 4. Supplier Search | ||||
| 5. Proposals Submission | ||||
| 6. Supplier Selection | ||||
| 7. Order Process Specification | ||||
| 8. Performance Review |
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
