Please use the following Walmart takes on Amazon case to answer the following:

Identify the key question? the information tree? the hypotheses and create a draft data collection plan to test your hypotheses and assumptions - do not execute the data collection.

HARVARD BUSINESS | SCHOOL SAYID COLLE Walmart Inc. Takes on Amazon.com explode . Walmart just lost its levy, haded known as they sound valuable retailer in the world incrime leader aggressively into the offline world to challenge Walmart in its biggest business, grocery. Walmart was not standing still making moves like buying Jet.com for $3 billion in all6. While Walmart's U.S. e. Amazon The Early Years (1994-2001) over 2.5 milion book liths for sale, with revenue Jose , in huh hudd little inventory in its wartherese, relying on a local book wholesaler to source its vast story Beyond variety . Amazon offered lower jokes - Washington state had no sales lax so when shipping in waved . " Amazon wink public in May 1950 at a valuation of 5438 million to fend growth, building ou would help video sales on Amazre azure and easy interface for first ease callie breyers, customer reviews, and a recommenda The Internet Bubble Bursts (2001-20305) o choose between opsimizing the appearance of our CAAP accounting and maximizing the perseat mmm $10 60 920) as it base S1 4 bilion that your . Is strabagk partners Sled for hiskrupay of wild for stephor won an extraonlineily useful division aid for several years starting in 194. In ing Pletforus (2006-2016) sa technology company. Bezos said. "we've had carve erk And be pullers " This mantra came with a belief in risk-taking, sinces, "a smal number of sche, and sporting goods. Amin Marketplace launched to allow third parties to sell moreey could ship using Amann's logissis network for a 15% fox and pas-item full confullmer center. By 3717, more than half the vidue of all goods sold wing lumps of other vendors Ammon later sold Its own private lated produ mis behaveed to list operate packages in the US. " Fulfillment costs appends hed an estimated 18% of an item's notyl thank until the 3017 branch of the $390 Kindle e-grader, which wild out in under six hour By ally The video streaming service went off when it was infloded in the Prime offering, By 2017, Amazon Whenimpression In 2014. Amarce introduced the Echo strat speaker and Aluminum spring up hundreds of brand partners by am7. external customers. The ides originated during an executive resteat at Theacs's house that identified of canless -originally build to support its rytdied examine activity, ") Amuam invested in AWS aka or clinal infrastructure, by for the largest provider, with cus beersers the Netflix and Undrove." AWS Amazon acquired online shoe retailer Zappos, which offered from shipping free returns, and later acquired Twitch a video game streaming grumman sound Amazon to learn " Amanin country ofers by plane and deliver locally to boxes by van. Its original logistics system lacked boxuil every points they mer, by the end of 2013, Amazon started conferting saks tax At the same ti Isused Prine Air planes that sobgattnal for FedEx and UPS on long haul ships for is fleet of for ly upgraded its logistks. It acquired wek- bos step cycle from to in is minus and suppersed Sir% more imonkey pray. It. Amazon correlemented its online fulfill ment logidies with physical stars. By 2017, Aminone skin to track what shoppers put in these buckets chinaking, the mood for cashiers and checkingt. " sew in the prixsty budman wands local fulfillmententin at Enters Retail Grocery (2017) counters shopped for groceries inline at loved use during alta. That your, Amanin bed xpected to buy grocerks from the web in 2117 experiment In Whon of Whole Foods Markets for 5134 Fillion eclips counts dominated the cegini grixiris niche, with EBITDA margin & compared to the conventional supermarket margin gin of 45%. Known humorously as "Wh orycheck. " its prices were an estimated 19-37% higher than Walmart * Upon acquiring Whole Foods in Leeper birm, steervers inportend dish for Prime members-6) ply chain network: 11 castribution centers, 18 million sq, it. of fresh food sor ce. and tes where One andyet noted, "I suspect Amusony's ambitions sherich further, An Gnomic a svity. " Amines sand looked how archi (w Sa12 billion pharmaceutical mishy own." The remark, twolated lix admire of many early walmart stress made a costly for distributors awwfor." Between 1061) the year thus Wimmers commeriated its first distribution emmy at therough its own wa prepared to Am Direct Sure Delivery 1050 distributed directly to stores by suppliers " sot of the Us all priers, regressivedy pushing he low prices and high quality standards * Some suppless spreeasked the arest negothatken style and consistent stream of enters . Others fell the pid casing up to sort of the entire vidurow of an SKU of evin a national brand. Walmart led in adopting new retail textologies dating back to Wallon's belief in c provided real some information on the sale of a product in store; available wantouse storage capacity. amsters stones, and employees " By 2017, Walmart had one of the largest private dataloss in the US has a becomes the harp and mess in those displays " in 15941 Walmart surprised Kimon in in handle with grocery in lense stons (16(1)) 94 (t) providing, everything. (12140605KL/s). By 217, what ingdrawings of Amazin and e Buy, but he viewed Walmart's online business model dif meands Whohurt com in my fend for in store pickup for ikeers ordered online at over 750 of its U.S. send an additional 350 in the store, " Walmart explored andendy macher nearly half of them would south when it implemented a low geke buy ontimes inwhat year Walmart own accelera sorail care, and beauty products. hiking a fraction of both Amincer's and Walmart's total rivera. Part of the problems with the | ered 2.87l facial maskturiness online, while Walmartcum offered only 20, This wis he cegenizational separation of Walmetcum and partly because Walmart.com still relied al advantage thanks to our thousands of stars, and we can use it to become No. 1 online " Who Forces preet in 3, named after the med ation for digital customer service and experience on Walmartcum "Given how rockde awriters to support ercommon nibuilt its underlying pouamma Inchandogy, done results and bood search-related online sales by 10-15%. (Exhibit $)," Walmart's Us ecommence sisk Sys