PLEASE USE THIS ARTICLE: https://www.hbs.edu/ris/Publication%20Files/Norton_Michael_Less%20is%20more%20The%20lure%20of%20ambiguity_26f23155-6eb1-485c-9132-2e084822cd96.pdf

Questions:

1. Explain the purpose of the study and write down the key hypothesis made by the researchers.

2. What background research do the authors talk about as a rationale (reasoning) for their hypotheses?

3. Who were the participants of STUDY 2? Do they limit who we can generalize these results to?

4. What were the key variables in STUDY 2? How were they operationalized?

5. What was the general procedure of STUDY 2? (i.e., if you were a participant, what did you experience?)

6. Is STUDY 2 a true experiment? Explain your response.

7. What was the overall conclusion of the WHOLE PAPER (Hint: look at the General Discussion)? Did the findings support or challenge the hypotheses the researchers were testing?

8. What was the overall conclusion of the WHOLE PAPER (Hint: look at the General Discussion)? Did the findings support or challenge the hypotheses the researchers were testing?

9. What questions about the design of STUDY 2 do you have? Can you think of other future directions (future study ideas) that could improve this design? Provide at least ONE concrete, specific suggestion.

10. The paper has FIVE studies and we only read one of them. Skim through the other four studies. What do you think is the purpose of having multiple studies (at least in this paper)?