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Please visit any outlet for Kheir Zaman and for Gourmet supermarkets as well as their websites and their pages on social media. Pls. also
Please visit any outlet for "Kheir Zaman" and for "Gourmet" supermarkets as well as their websites and their pages on social media. Pls. also visit the website of "Breadfast" and its pages on social media. Then, please answer the following: 1) What variables for segmentation you see applicable for each of them? 2) Describe the segments targeted by each of the three companies? 3) Explain the positioning strategy for each of the three companies? 4) Explain the different ways the three companies use to deliver and communicate their positioning strategies you suggested to their targeted customers?
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