Please visit Microsoft's Facebook page:

https://www.facebook.com/pg/Microsoft/posts/?ref=page_internal

1. Scroll through the page.
2. What does Microsoft do well with their postings?
3. Then think about, if you were the social media manager, how you would improve the page.
4. How do the comments from people impact the page? How should the company deal with the negative comments? What about inquiries? How about positive feedback?

Below is a link to Facebook that explains to users how to build a business ad. Please review the review this section. What did you learn? Would you create your own ads for a firm, or would you have an ad agency manage the process? How would you measure advertising success? Thoughts? Comments?

https://www.facebook.com/business/ads