Please visit the following website: https://bombas.com/

Also open this website in a new browser: https://www.daziusa.com

Compare the two sites for Usability, Conversion-Centered Design, and audience targeting.

Then, (1) assess the quality of the web design of the pages according to the design framework (chapter 2 of the textbook) and (2) determine three changes to the pages that is hypothesized to create the largest improvement in the conversion rate. The reasoning for these suggested improvements should be based on the assigned set of web design principles. Please be specific.