Please watch Case study link: https://vimeo.com/124524494

Answers need to be from the video

Watch the Electronic Arts case study, and explain about it. Include outside academic references. Provide an overview of the content of this case study, including key content and examples.

1. Discuss how the marketers at EA put social media in the middle of their marketing efforts versus how other companies tend to integrate it or add it on at the end.

2. What are your thoughts on this structure?

3. Is this being driven by their particular audience, or are they trying to anticipate their audience's needs?

4. This is a rare way of doing integration, do you think it will be more/less effective for the company?

5. For those of you who went through the mobile course, this is similar to taking a "mobile first" approach, EA is taking a "social media first" approach to the company's marketing processes.