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Please watch. https://www.youtube.com/watch?v=0Kio3t3nXJo Halo Top | Ice Cream For Adults | Compilation 1) Is it peripheral route or central route? 2) Where would Halo Top

Please watch. https://www.youtube.com/watch?v=0Kio3t3nXJo

Halo Top | Ice Cream For Adults | Compilation

1) Is it peripheral route or central route?

2) Where would Halo Top ice cream fall in the FBC grid? Given this, do you think the ads are appropriate for the product?

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