Please watch the 17-minute video clip by Adelyn Biedenbach

entitled, "Social Media Planning".

https://www.youtube.com/watch?time_continue=38&v=WdSBUfUXDYc

1. What does Adelyn mean when she talks about "feeding the content beast"?
2. What does it mean to "know your organization" and what are "KPI's", and why are these important when planning a social media campaign?
3. What does the speaker mean when she says "who ya gonna call?" Explain.
4. What does it mean to develop your stars, and what are the two key tools that you need to have to manage your campaign?
5. If you could ask the speaker one question, what would you ask and why?