Please watch the Kraft Oreos (5:17) video and answers to the following questions:

1. What are the different consumer rituals associated with Oreo (or other cookie) consumption practiced among family members in different countries? Why do you think this kind of information is important for international marketers?
2. What kinds of consumer research should be undertaken in each country to determine the appropriate extent of adaptation of the marketing mix for Oreos? Why? Please explain.
3. Where would you find this necessary information?

video linkhttps://www.youtube.com/watch?v=75NpeAN-z4k&t=8s