Question
Please watch the video called What's in a women's purse. https://www.youtube.com/watch?v=yjbGCxgfJaY&list=PLV2TmndPXMFrcknItrQDgIGZa4mKODSCF&index=11 1.As a marketer, name one product that use to be an almost exclusively a
Please watch the video called What's in a women's purse.
https://www.youtube.com/watch?v=yjbGCxgfJaY&list=PLV2TmndPXMFrcknItrQDgIGZa4mKODSCF&index=11
1.As a marketer, name one product that use to be an almost exclusively a female's product that know has males as a huge part of the target market.
2.How has this shift in demographics, from question 1, lead to a change in the advertising for this product?
3.As a marketer, name one product that use to be an almost exclusively a male's product that know has females as a huge part of the target market.
4.How has this shift in demographics, from question 3, lead to a change in the advertising for this product?
In the assignment, I am asking for examples.Think about everyday products.
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
