Question
Please watch the video (click on the link below). Which strategy (i.e., pull or push) did the Coca-Cola Company rely on? In your opinion, was
Please watch the video (click on the link below). Which strategy (i.e., pull or push) did the Coca-Cola Company rely on? In your opinion, was this strategy effective? Why or why not?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
