Question
Please watch the video first (Not by Jeans Alone) https://www.youtube.com/watch?v=Moo-zstRQJY Question: (a) Explain how the perception of the Levis brand by their primary target audience
Please watch the video first ("Not by Jeans Alone")
https://www.youtube.com/watch?v=Moo-zstRQJY
Question:
(a) Explain how the perception of the Levis brand by their primary target audience impacted the success of that product line.
(b) Then discuss the specific steps Levis could have taken to adjust their branding strategy. in order to better address the needs of their target audience.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
