Please watch the Video:https://canmedia.mheducation.ca/college/olcsupport/grewal/4ce/videos/VidPlayer.php?vid=grewal4ce_ch11_uscellular

The US cell phone market is as competitive (with more players) than Canada.For US Cellular to compete in this environment has to offer more than just everyday low pricing to win. Today they have switched to value-based pricing and offer different benefits and services that other companies do not.The value approach retains their heaviest user segment and offers a fair price point.

1. What cell phone company do you use, and why? What features matter most to you? Are you heating what you pay for?

2. Name 3 different Canadian cell phone companies and how each are competing on value benefits outside of just pricing?

3. Aside from Canadian and US cell phone companies being Oligopolies what other industries in Canada are Oligopolistic? Give 2 examples, nameand list companies and explain how smaller ones in the space are competing?