Please write a strategy plan for the following company,

The Strategic PR can be as long as you like, but it should follow the basic PR Plan writing style including details on the "Upfront" section and significant detail on the tactical section. Do not worry about budgets, they are given. I would like a timeline for the actions you propose.

Whatever details are missing from the briefs below, please feel free to make up in whatever creative way you would like.

Azul, the first premium Vodka from Mexico, will be introduced in January in the United States and Europe. Azul is made from potatoes grown in the state of Monterrey. The vodka product will be priced in the same range as Belvedere, Chopin, and Grey Goose

vodkas. It is the newest product from the Zapata Distilling Company, Mexico's leading producer of alcoholic beverages. The goal is to sell 500,000 cases in the first year.

The distilling process is equal to or better than Grey Goose. It is distilled with a triple filtering system. Most premium vodkas use only double filters. In addition, in blind taste tests at leading restaurants and bars in American cities, Azul was picked over its top three competitors. It is the top selling vodka in Mexico. It is believed that the strongest markets are major cities, but the goal is to make it a top global brand over time.

Emilio Zapata, son of the founder, will be in the U.S. and Europe for the launch. It is an unknown product in both places and hence, with no sales there is no advertising to support it, yet. The product will be distributed through the existing Zapata dealer network, which handles its tequila and beer lines.

The company has established a budget of $600,000 for a 6-month PR introduction and follow-up campaign. The budget includes all costs, including hiring celebrities, if so desired.

The company expects to establish its brand identity and a favorable reception among its target audience - young men and women, ages 25-40, single and marrieds, with individual income levels above $75,000/year. Vodka is the leading alcoholic beverage among this group and accounts for 27% of all alcoholic drinks sold. It is also a growing market among the trend-setting Gen X audience.

The product is contained in a creative decanter-like bottle accented with a splashy blue color. It was designed by one of the leading graphic designers in Mexico - Pablo.

Zapata Management Team:

Emilio Zapata - CEO Agustin Garza - CFO Maria Estevez - Vice President Marketing

Gonzalo Nunez - Vice President - Operations.