Please write the "RESEARCH QUESTIONS AND OBJECTIVES". The research topic is "FACTORS AFFECTING THE BEHAVIOUR TO PURCHASE ELECTRIC CARS FOR CONSUMERS IN THAILAND"

Note: A concise formulation of your specific research question. If you have taken Graduate Social Theory, think about the process we went through with the "Hypothetical research question" assignment.

Information:

INTRODUCTION

The purchasing behavior of electric cars in Thailand is an important topic for this study as it can provide valuable insights into the potential growth of this market in the country (Rachot L, 2022). Additionally, understanding the factors that influence buying behavior can help policymakers and stakeholders develop strategies to encourage the uptake of electric cars ("Electric vehicle industry sustainable development with a stakeholder engagement system," 2021).

This information can be used to develop strategies aimed at encouraging the uptake of electric cars in Thailand. The specific scope of this research is to study the factors affecting the buying behavior of electric cars in Thailand. This study thus seeks to fill this research gap by examining the personal, psychological, and environmental factors that affect electric car buyers in Thailand.

In particular, this study will focus on the following factors: perceived risks, perceived benefits, perceived costs, and environmental concerns. This study will use a questionnaire to collect data from a sample of Thai consumers. The results of this research will be used to improve the marketing of electric cars in Thailand. The study will be conducted over three months in Bangkok, Thailand, from December to February 2023. The population of Bangkok is approximately 8.3 million people, with a population density of approximately 46,000 people per square kilometer. The period within which the study will be conducted is significant because it represents the current buying behavior of electric cars in Bangkok. Based on the information to be gathered in this study, it is hoped that recommendations can be made to improve the buying behavior of electric cars in Bangkok.

LITERATURE REVIEW

In recent years, there has been a growing interest in electric cars due to a number of factors, including environmental concerns, the high cost of gasoline, and the availability of government incentives (Chanwit, K., 2021). Other factors that have contributed to this interest include hybrid vehicles, which combine the advantages of both electric and gasoline vehicles ((Pimchanok, V., 2017). Despite these factors, the sales of electric cars in Thailand have been slow, accounting for less than 1% of the country's total car sales in 2017. The slow adoption of electric cars in Thailand may have a number of causes, any of which could be a potential explanation. There is a possibility that consumers are unaware of the advantages offered by electric cars, or that they are not persuaded that purchasing one is a wise financial decision (Sommer, C.). There is also the possibility that the infrastructure for charging electric cars is not as developed as it should be, making it challenging for customers to use these vehicles on a daily basis.

Consumers have become more aware of the positive effects that owning an electric car has on the surrounding environment in recent years, one of the behaviors that has been gaining popularity is the purchase of electric cars. In Thailand, the government has been promoting the use of electric cars through a variety of initiatives, such as providing tax incentives and subsidies for the purchase of electric cars ("Electric vehicle policy in Thailand: current status and future directions,"2017). One of these initiatives is the National Clean Vehicle Project, which aims to reduce pollution caused by gasoline-powered vehicles. However, there is still a lack of understanding of the factors that influence the behavior of consumers in Thailand when it comes to purchasing electric cars, and this lack of understanding has led to a lack of understanding of the factors that influence consumer behavior (Deng, Y., 2016). This study's objective is to investigate the factors that influence the decisions that consumers in Thailand make when they are considering the purchase of an electric vehicle.

When it comes to contemplating the acquisition of an electric vehicle, consumers in Thailand are influenced by a variety of factors, as the findings of the literature review have demonstrated (Chowdhury, M., 2021). The environmental factors, the economic factors, and the social factors are the three primary areas of concentration that are being looked at (Cheng, C, 2016). Also, as a result of the review of the relevant literature, a number of factors that influence the attitudes and behaviors of Thai consumers toward electric cars have been identified. These factors include a lack of awareness about electric cars as well as negative perceptions of them, as well as high initial costs and an absence of charging infrastructure. Although the government has shown support for the introduction of electric cars, there is still a lot of work to be done to encourage the use of electric cars and to develop the infrastructure that is required to support them.