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In 2002, eBay acquired PayPal, the internet-payment provider. PayPal was initially conceived as a way for acquaintances to manage transactions like paying babysitter fees or paying back a friend for dinner, but the service caught on quickly on eBay, where it freed anonymous buyers and sellers from the hassles of sending checks or money-order payments. The acquisition enabled eBay to increase transaction times and have oversight over functions directly related to revenue generation. In 2015, eBay's board of directors decided to separate PayPal from eBay. PayPal and eBay would function as two separate, individual, publicly traded companies. John Donahoe, then president and CEO of eBay, said that the split would allow PayPal and eBay to *have a sharper focus and oreater flexibility to pursue future success in their respective global commerce and payments markets." Donahoe departed once the separation was complete to pursue opportunities at other companies. Paypal exists in an environment that is more competitive than that facing eBay, and the marketplace for online payment systems is rapidly changing. For example, Apple Pay, announced in 2014 and rolled out worldwide over the next couple of years, emerged as a strong competitor, allowing people to leave their credit cards at home and pay for everything with a wave of their smartphone. teaders at eBay hoped that spinning Paypal off into a separate business would give the company the focus it needed to stay ahead of this new competitor. Carl Icahn, who owned 2.5\% of the online auction house, ran an attack campaign calling for the separation of the two companies. He successfully influenced the perceptions of other investors, describing Paypal as a "lewel" whose value was being "covered up" by eBay. eBay and Pivpal are very different businesses, opeating in very different markets, each with their own set of stratedic prionitien. The spin-etf was designed to allow each business to focus on what is best for them. In the years after gaining its independence, Paypa! experienced consistent year-over year growth in net income, assets, employees, and stock price. During the same period, eBay's performance was more equivocal. Which factors discouraged change in this situation? Check all that apply. Paypal will be better able to plan and implement strategies focused on acquiring market share for digital financial transactions. eBay and Paypal complement each other in that the combination of payment system and retailer results in a truly integrated online marketplace, eBay's stock prices could increase amid speculation that eBay will be stronger without PayPal. The user data Paypal collects during finandal transactions is a valuable addition to the data eBay collects about buyers and sellers. Conduct a force-field analysis by citegoriang euch force listed as being either for or against the change. Imagine that John Donahoe, eBay's CEO, wanted your guidance on managing the process of spinning off Paypal. After the CEO decided to spin off PayPal, what step in the change process had already been definitively completed? Recognize the need for the change. Set goals to accomplish once the change is made. Select a change technique that will fadilitate the implementation of the change. Which techniques would you recommend that eBay's leadership utilize to overcome resistance to change in this situationz chock all that apoly. Actively avoid conflict and be defensive when questions arise about the change. Use a force-field analysis to show that the forces for change outweigh those against change in objective terms. Offer opportunities for employees to have some control over the changes that impact them, such as whether they remain at eBlay or separate with paypal. Leak qood news about the company to the press to gamer external buzz in support of the change. Threaten those who do not support the change
