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pls. explain to me this thank you MARKETING IMPLICATIONS OF DISSONANCE Providing Supportive Information Product warranty or money back guarantee Downgrading alternatives: comparative advertising LEARNING
pls. explain to me this thank you
MARKETING IMPLICATIONS OF DISSONANCE
- Providing Supportive Information
- Product warranty or money back guarantee
- Downgrading alternatives: comparative advertising
LEARNING FROM COMSUMER EXPERIENCE
After Purchase, Consumers use the product
- usage provides opportunity to learn about the product
- Learning by hypothesis testing
pls give an example thank you
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