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QUESTION 13 Atelevision advertisement shows several teenagers searching through the refrigerator for something to quench their thirst. The refrigerator offers the youngsters many alternatives-soft drinks, fruit drinks, sport drinks and bottles of Sunny Delight drink. The ad, which shows the teens happily selecting Sunny Delight over all the other product offerings, appeals to the consumers' for liquid and attempts to shape consumers' for the advertised product. needs; wants choices needs wants; choices wants needs QUESTION 14 Airlines have developed frequent flier programs to encourage passengers to use the same airline repeatedly. This segmentation technique focuses on: buyer intentions product awareness buying condition usage