plz explain, thx!

Simon designed an entirely new way to make espresso that involved not steam, but ice, resulting in a 'cold' extraction of espresso that was quicker, cheaper, and just as delicious as traditionally made espresso. This process cannot be easily understood and repeated. Discuss the primary intellectual property considerations that Simon may consider doing in order to protect and market this idea as he attempts to develop a business case for it (i.e., a plan to make money from it)