(Points 10) (Lecture 12) a) To ........... a ............. advantage b) To ........ behavior of............. These objectives are achieved by following tools: ......of a product, used to describe it ............ in which is made available Ethics in marketing. To act in an ethical fashion is to .......... to an accepted standard of .... It is .......... to be ethical is involved i.e. when a person is winning and life is going well. i.e. The .........comes when things are not going .. when ...........build. These ............arise in all walks of life and ............ is no exception