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Points of Parity (POP) and consumer goals are part of the frame of reference (FOR). True or False
Points of Parity (POP) and consumer goals are part of the frame of reference (FOR). True or False
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
