POM1 PROJECT Due 6 January 2021 00:59 Instructions Dear students, I want the work done by using powerpoint slides, first slide must include your name, student ID number and the University logo 1- Explain the difference between Marketing, promotion and advertising ( 3 slides - 6 marks) 2- Explain the concept of integrated marketing communications. (1 slide - 2 marks) 3- Businesses can benefit tremendously from viral marketing, How can a marketer leverage viral marketing elements to promote the company's core value offering? (2 slides - 4 marks) 4- Provide an example of a communication from that does a good job of communicating with a specific market segment. The example can be any form of communication (e.g., an advertisement, a sales promotion, or publicity). (2 slides 4marks) 5- Find a print advertisement that includes socially responsible advertising. Do the example you found seem authentic? Explain your answer. (2 slides - 4 marks)