Pop O$$corn is one of the leading manufacturers in the popcorn industry. Pop O$$corn has many small competitors, none of which controls a significant portion of the industry. Pop O$$corn$,$ like most of the popcorn manufacturers, sells its products to only a few big chain grocery stores throughout the country, all of which represents a large percentage of Pop O$$corn$$s sales. When purchasing the ingredients it uses for manufacturing its popcorn, Pop O$$corn is able to choose from many suppliers since the corn and bags it uses is an undifferentiated commodity, and Pop O$$corn is able to easily switch to any supplier that has the best price and delivery times. While growth in the popcorn industry has historically been in the double digits, the industry growth rate has slowed considerably into the single digits, to approximately $3\%$ in recent years; consumers have been purchasing less popcorn since many consumers have been $$health aware$$ and have been consuming alternative products, and movie$-$goers have been significantly decreased since the pandemic.

Based on the description of the popcorn manufacturing industry, how can you describe the threat level posed from Pop O$$corn$$s competitors $($rivalry$)?$ Is it high? Is it low? Why? Provide an explanation by using the logic and measurements of the $5$ Forces model. $(2$ to $3$ paragraphs$)$