Popeyes is suffering a huge backlash from the unhealthiness of the ingredients in their chicken sandwich and they need to manage the situation.They intend to do this by demonstrating good corporate citizenship and social responsibility.

1. Provide 3 suggestions of how they can show more social responsibility and improve their public image.
2. As part of a global brand, Popeye'sparent company operates a network of 4700 stores worldwide. What considerations should they make to their marketing mix in order to successfully market products internationally .