Question
PortaCom manufactures notebook computers and related equipment. PortaCom's product design group developed a prototype for a new high-quality portable printer. The new printer features an
PortaCom manufactures notebook computers and related equipment. PortaCom's product design group developed a prototype for a new high-quality portable printer. The new printer features an innovative design and has the potential to capture a significant share of the portable printer market. Preliminary marketing and financial analyses provided the following selling price, first-year administrative cost, and first-year advertising cost:
Selling price | = | $245 per unit |
Administrative cost | = | $350,000 |
Advertising cost | = | $550,000 |
In the simulation model for the PortaCom problem, the preceding values are constants and are referred to as parameters of the model.
- An engineer on the product development team believes that first-year sales for the new printer will be 18,000 units. Using estimates of $44 per unit for the direct labor cost and $93 per unit for the parts cost, what is the first-year profit using the engineer's sales estimate? $
- The financial analyst on the product development team is more conservative, indicating that parts cost may well be $101 per unit. In addition, the analyst suggests that a sales volume of 9,500 units is more realistic. Using the most likely value of $44 per unit for the direct labor cost, what is the first-year profit using the financial analyst's estimates? $
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