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Porter has argued that there are two fundamental means of achieving competitive advantage. One of these is cost leadership, where a business has structurally lower

Porter has argued that there are two fundamental means of achieving competitive advantage. One of these is cost leadership, where a business has structurally lower costs than its competitors.

Describe and analyse the four drivers that businesses can deploy in order to help deliver cost leadership. Give examples of such businesses, describing how a focus on cost has helped them to drive competitive advantage. (20 marks)

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