Porter's Five Forces of competition are : Rivalry among competitive firms. Customers' bargaining power. Suppliers' bargaining power. The threat of substitutes. The threat of new entrants $($barriers to entry$)$

$1)$What are the $5$ forces of competition for the airline industry? Discuss These competetive forces in terms od SW Airlines. $($You can outline your answers$)$

$2)$ What assets and resouces does Southwest Airlines have that give it a competitive advantage?

$3)$ Discuss the compettitve advantage SW Airlines has and the potential challenges to its strategy?

$4)$ How has Bob Jordan the current CEO of SW Airlines performed since taking over in $2022$ and what is his background for being CEO