Question
Portfolio models remain a valuable aid to marketing managers in their efforts to develop effective strategic marketing plans. When resources are limited, the process of
Portfolio models remain a valuable aid to marketing managers in their efforts to develop effective strategic marketing plans. When resources are limited, the process of deciding which strategic business unit (SBUs) to emphasize becomes complex. In such situations, portfolio models such as the BCG model can be very useful.
Describe the BCG model.
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
